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…as JD Sports Fashion buys its Cecil Gee brand
JD Sports Fashion has bought a slice of Spanish chain Sprinter and Moss Bros’s eight Cecil Gee stores.
The company now has holds 50.1 per cent of Sprinter, which include 47 shops in the Andalusia and Levante regions.
JD Sports has invested €20m (£17.7m) into Sprinter through a subscription for shares.
The retailer bought the Cecil Gee’s stores from Moss Group for £1.7m.
It said it will continue to trade these stores under the Cecil Gee name.
“We are very pleased to announce these two acquisitions, which both result from our strategy of selectively expanding our European retail presence and increasing our exposure to a broader portfolio of premium brands,” said JD Sports chairman Peter Cowgill.