Apple has said that it's on track for sales of the new iPhone 6s and 6s Plus to beat last year's record-breaking iPhone 6 and 6 Plus sales on the first weekend it hits the shops.
"Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and pre-orders this weekend were very strong around the world. We are on pace to beat last year's 10m unit first weekend record when the new iPhones go on sale September 25," the company said today, in a statement to CNBC.
Apple said it had experienced large demand online, but did not reveal exact figures.
"As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period. We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday," it added.
Last year's record sales beat that of the previous iPhone 5s and 5C in 2013, which stood at nine million after three days.
Shares in Apple were up by nearly two per cent in early trading.