Global advertising spend to rise thanks to Olympics and Obama
ADVERTISING spending is set to climb by 4.9 per cent to $465.5bn (£293.7bn) this year following a 3.8 per cent growth in 2011, according to Strategy Analytics.
Although UK advertising will outperform Europe, it will likely lag behind the global rate as it is expected to rise 4.2 per cent to $20.9bn.
But this will be a big improvement on 2011’s growth of 1.4 per cent.
The strong outlook for the sector is propelled by “major global-impact events led by the Olympics, the US Presidential Elections and the European Football Championships”, according to Strategy Analytics director Ed Barton.
The UK market should see growth across all sectors, led by online advertising which is expected to grow by 10.6 per cent to $7.6bn.