Do voters want Labour to bring back Brown?
While the 2015 election is still months away, party insiders may want to take note of a recent poll by Ipsos MORI, which charts satisfaction with their leaders among the electorate.
It’s a well-known fact that David Cameron consistently polls higher than his opposite number Ed Miliband when it comes to the ratings, but the graph below shows that the Labour leader’s stock is currently lower than Gordon Brown’s was just before the general election in 2010.
That’s right, voters are less enamoured with Miliband than they were with his predecessor during the worst recession in living memory.
Just think on that for a minute. In fact the only party leader who does marginally better than Brown is the Prime Minister, and even his rating has dropped below the former PM’s on occasion over the last couple of months.
With very few alternative options for any of the main parties, it looks like the current line-up will take us through to the election in 2015, which could make Cameron’s rumoured plan to run a presidential style campaign a winner, if he can maintain his slight lead.