Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Exclusive: Squash Tour Finals set to move to LA ahead of Olympic Games debut Sport Business Los Angeles is in line to host the Squash Tour Finals next year as the sport looks to lay foundations ahead of the next Olympic Games, City AM has learned. Squash is one of five sports added to the Olympic programme for the LA 2028 Games, and will take place on the Back to the [...]