Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor July 21, 2026 Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier [...]
A photography expert’s guide to the best images from the World Cup July 21, 2026 After a thrilling World Cup, City AM Picture Editor Andy Blackmore ranks his favourite images from the tournament. Aside from war, about the only other human experience that spans such a wide range of emotions is sport. Of all the sports, perhaps football is the most emotive, and photographers at the World Cup hold the [...]
Exclusive: Rugby World Champions Cup set to be mothballed July 20, 2026 Plans for a rugby World Champions Cup are this week expected to be mothballed over calendar constraints and costs, City AM can reveal. Plans for a World Champions Cup – akin to the Fifa Club World Cup – were announced in 2025 with an inaugural competition set to be held in 2028. But a board [...]
Mega-rich Hundred franchise owners in London for start of competition July 20, 2026 The mega-wealthy owners of London’s two Hundred franchises will be in the capital this week as the franchise cricket competition gets underway at the Oval. One of Asia’s richest family dynasties – the Ambanis – are expected to be at the Vauxhall cricket ground this afternoon as the newly branded MI London – formerly Oval [...]
Netflix and Gary Lineker’s Goalhanger extend The Rest Is Football deal until 2028 July 20, 2026 Gary Lineker’s The Rest Is Football podcast will continue on Netflix for the next two seasons following the success of its run during the World Cup. The hit show, which also stars former England internationals Alan Shearer and Micah Richards, will focus on the Premier League and Champions League in twice-weekly episodes on the streaming [...]
Barry Hearn and Matchroom back Brentwood Town’s bid to reach National League July 20, 2026 Brentwood Town FC are targeting promotion to the National League for the first time after fresh investment from Barry Hearn and Matchroom in his local football club. Brentwood-based Matchroom has renewed its deal as the club’s main sponsor for a further five years as part of a “significant investment” designed to boost their chances of [...]
The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa July 20, 2026 In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
Global Citizen’s links to Fifa chief Motsepe and the first ever World Cup half-time show July 19, 2026 If you haven’t heard of Global Citizen before, that may be about to change due to the charity’s role in the first ever half-time show during a World Cup final on Sunday. The show, curated by Coldplay frontman and longtime Global Citizen supporter Chris Martin, will feature performances from some of the biggest stars in [...]
World Cup final half-time show has been coming, but Fifa must be careful July 19, 2026 For a very long time, the World Cup final has needed no additional entertainment. The match was the spectacle. The players, the history and the occasion were enough. That is why Fifa’s decision to stage the first World Cup final half-time show has made me and plenty of others feel a bit uncomfortable. Madonna, Shakira, [...]
Did this World Cup have too much of Sir David Beckham? July 18, 2026 Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]