Ditch expensive Christmas TV ads and switch to influencer marketing instead November 26, 2018 Last year, John Lewis spent £7m on its Christmas ad campaign. This year, it announced that its profits had crashed by 99 per cent. Debenhams also warmed the hearts of the Christmas consumers in 2017 with a sumptuous, but expensive, festive ad. In June, it announced that it would see its third consecutive profit slump. [...]
RewardStyle founder Amber Venz Box talks influencer marketing and fashion November 26, 2018 Fashion retail is a risky business. Like many sectors, it has been disrupted by the rise of the internet, as consumers increasingly shop on their phones rather than on the high street. So with fewer people browsing in shops, there’s a question of how best to advertise a new dress or a trendy handbag. Traditional [...]
Executive pay is undermining the public’s faith in capitalism November 26, 2018 Question: what connects the leader of a York-based housebuilder with a car executive in Tokyo? Answer: both have recently been embroiled in scandals over top pay. Carlos Ghosn, chairman of Nissan, is under criminal investigation in Japan for under-reporting his remuneration to the Tokyo Stock Exchange and misusing company assets. Nissan removed him from post [...]
DEBATE: Do we need tighter rules to prevent unpaid internships and improve social mobility? November 26, 2018 Do we need tighter rules to prevent unpaid internships and improve social mobility? Sir Peter Lampl, founder and chairman of the Sutton Trust, says YES. In many sectors, young people early in their career are expected to “pay their dues” by working in a series of unpaid internships. The experiences and contacts gained really do help [...]
City Moves for 26 November – Who’s switching jobs at Circadian Trust, London Square and Loopme? November 26, 2018 Who's moving where in the City this week? Circadian Trust Charitable organisation Circadian Trust, which manages several community and lifestyle centres in the UK, has appointed Phil Boobier as chair of its trustee board. Phil has been an independent director at Circadian and chair of its commercial trading arm Sphere Leisure since 2013. He takes [...]
Public speaking 101: Stick to what you know November 23, 2018 "The problem with your method”, the head of organisational behaviour of a tier-one investment bank tells me, “is that our bankers are often asked to speak about subjects that they know little about. Can you help them with that?” My client was referring to the main premise of my presentation training: that in a presentation, [...]
City Moves for 23 November – who’s switching jobs at Sthree, Saxo Bank and Savills? November 23, 2018 Who’s on the move? SThree SThree, the international STEM specialist staffing business, is pleased to announce that Denise Collis has been appointed in the newly-formed role of employee representative non-executive director, with effect from 1 December 2018. This appointment is an early adoption of recently announced changes to the UK Corporate Governance Code, due to [...]
Crowdfunding isn’t just about money, but communicating with customers – the best businesses are the best listeners November 22, 2018 Consumers are increasingly sceptical of industry leaders, disloyal to brands, well-researched in the products and services they need, and not willing to be talked at. Through social media, they listen to one another about which brands are worth caring about, and which are not. The brands that are the best communicators are also the best [...]
City Moves for 22 November – who’s switching jobs at Carter Jonas, Rathbones and RBC? November 22, 2018 Who’s making moves? Carter Jonas Carter Jonas, the national property consultancy, has recruited education specialist Carolyn Puddicombe as a partner in its commercial team. Puddicombe will lead Carter Jonas’ Education business and be based predominately in the firm’s UK headquarters in London, One Chapel Place, and its regional hub office in Oxford. Carolyn will work [...]
Students shouldn’t have to knock on doors to get the help they need November 21, 2018 | City Talk When I was approached to be the chair of the ACCA Emerging Talent Advisory group it was an opportunity I grabbed instantly. Championing social mobility is something that is very close to my heart, having grown up on a rough council estate in East London, I know exactly what it is like when you want [...]