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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Media

  • Now you can get Twitter on your TV screen

    September 14, 2016

    Twitter may have helped create the idea of the second screen, as fans tweeted along to their favourite TV shows from their phones, but now the troubled social network wants to be centre stage on the main screen. It has signed a new deal with Apple, Amazon and Microsoft to appear on their TV services as it expands [...]

  • Stranger Things have happened: TV company Liberty Global in new Netflix tie-up

    September 14, 2016

    Cable TV company Liberty Global has announced a new tie-up with online movie giant Netflix. Under the multi-year agreement, Netflix programmes such as Stranger Things, House of Cards and Orange is the New Black will be available to Liberty customers across more than 30 countries. Read more: Liberty Global remains committed to Virgin broadband investment [...]

  • Former BBC Trust vice-chair condemns “brutal” government treatment of Rona Fairhead

    September 14, 2016

    The former vice-chair of the BBC Trust has bemoaned the “pretty brutal” treatment of Rona Fairhead after she resigned from her role as chair of the organisation last night. Fairhead has been chair of the regulation body since October 2014. With the Trust due to be scrapped, she was set, with the approval of the previous government under [...]

  • Sky invests $1m in air Drone Racing League in the UK

    September 14, 2016

    Sky said today it has invested $1m (£757,600) to bring drone racing to its new channel next month, as it announced plans to launch the first professional drone race in UK. The distribution deal with organiser The Drone League (DRL), whose competitions allow pilots to fly drones through three-dimensional racecouses, will enable the broadcaster to put on live events and screen [...]

  • Bake-xit: Two Great British Bake Off hosts to leave programme after move from BBC

    September 13, 2016

    Great British Bake Off hosts Sue Perkins and Mel Giedroyc are to step down when the programme leaves the BBC for Channel 4. The Bake Off move, which emerged last night, has caused a stir and sparked front page news today. Read more: Government set to make BBC reveal pay packets of stars on more [...]

  • We want you bake: BBC makes plea for Great British Bake Off maker to accept “very strong offer”

    September 12, 2016

    The BBC is set to lose the Great British Bake Off after the current series. The company behind the show, which stars Mary Berry and Paul Hollywood, has said it has been unable to reach a renewal agreement with the corporation. Read more: Brands set to benefit from Bake Off’s return A BBC spokesperson said: [...]

  • Football film starring Martine McCutcheon and Alan Davies crowdfunds to find back of the net

    September 12, 2016

    The maker of an independent British film starring Alan Davies and Martine McCutcheon has turned to the crowd as it seeks funding for the production. ItchyFishFilm is aiming to raise £640,000 to support production of the film and has already secured £305,000 from a lead investor group fronted by Bolton Wanderers Football Club chairman Ken Anderson. Read [...]

  • These are the FTSE 100 social media winners and losers

    September 12, 2016

    FTSE 100 firms are finally getting the hang of social media and even jumping on the Snapchat bandwagon to build their profile, new research reveals. Seven firms in the blue-chip index now have official accounts on the fledgling messaging service with a further six using the platform in some form. Read more: Google, Facebook and Twitter blasted over [...]

  • £4bn UK music industry calls for Brexit protection

    September 12, 2016

    Music contributed £4.1bn to the UK economy last year, a new report has found. Calling for the industry to be protected after the UK’s Brexit vote, research by UK Music also revealed that exports generated £2.2bn in revenue in 2015. The report estimated that export revenue in live music grew by an estimated 35 per [...]

  • Getting creative: As agency margins get thinner, CHI & Partners’s Sarah Golding explains how the advertising industry can keep attracting young talent

    September 12, 2016

    There are so many creative industries; young people have never had greater choice,” says Sarah Golding, chief executive of CHI & Partners. Attracting talent, she believes, is the biggest issue facing creative agencies today. “It is hard for creative agencies in the marketing industry to attract them; the best ones are in the centre of town and [...]

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