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Golf

  • Good Good CEO departs after defiant response to ‘misogynistic’ Callaway ad storm

    Sport Business

    Good Good’s CEO and co-founder has left the US golf brand just days after a defiant social media post over an ad the company made for Callaway that drew accusations of misogyny. Callaway sacked Good Good last week over the ad, which depicted a man pushing over a woman and was accused of making light [...]

    Assortment of colorful Good embroidered baseball caps on green grass with a football and persons hand.
  • Scheffler dethrones Woods as PGA Tour all-time top earner after 26 years

    Sport Business

    Scottie Scheffler has ended Tiger Woods’s 26-year reign at the top of the all-time PGA Tour prize money list after winning the season-ending Tour Championship. Scheffler’s three-shot victory at East Lake clinched the FedEx Cup and earned the world No1 $10m, taking the 30-year-old’s career total to more than $130m. Woods congratulated Scheffler in a [...]

    Scottie Scheffler, PGA Tour golfer, smiling next to the Tour Championship trophy with orange roses.
  • Greg Norman: I’d rather see LIV Golf end than wither away

    Sport Business

    Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]

    Greg Norman, CEO of LIV Golf, wearing a white cap, sunglasses, and a green polo shirt outdoors.
  • Ryder Cup adds financial services firm to global sponsorship roster

    July 22, 2026

    The Ryder Cup has beefed up its partner portfolio ahead of next year’s event, signing a deal with an Irish-founded financial services firm. Stripe has become a worldwide partner for the next two editions of the intercontinental golf competition – held at Ireland’s Adare Manor in 2027 and Minnesota’s Hazeltine in 2029 – in a [...]

  • 2026 Open Championship set to double spending in Royal Birkdale

    July 16, 2026

    This week’s Open Championship at Royal Birkdale is set to double takings at businesses in the local area, according to data from Mastercard. Last year’s edition at Royal Portrush in Northern Ireland delivered a 119 per cent increase in spending within 5km of golf’s oldest major tournament, while the 2024 Open saw an 82 per [...]

  • Sushidog investor pumps seven-figure sum into golf sim brand ahead of Open

    July 16, 2026

    A firm with investments in Sushidog and Smash Padel has pumped a seven-figure sum into a UK golf simulator company ahead of the Open Championship. Middleton Enterprises, the family office of HomeServe co-founder Jeremy Middleton, will invest upwards of £1m into TeeGo, a simulator firm looking to drive growth in indoor golf. The injection will [...]

  • People named Mark called upon to raise money at London charity golf day

    June 15, 2026

    Some of the UK’s estimated 600,000 people called Mark have been called upon to take part in a world record attempt at Royal Blackheath Golf Club to raise money for Prostate Cancer UK. The On Your Marks golf day will take 88 people called Mark and aim to raise £88,000 for charity just a stone’s [...]

  • Could LIV Golf really file for Chapter 11 bankruptcy?

    May 25, 2026

    The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]

  • Golf ‘faces questions over financial viability’ following LIV setback

    May 21, 2026

    LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]

  • Rai sees season prize money jump 700 per cent after US PGA Championship win

    May 18, 2026

    Aaron Rai saw his total prize money for the season rise by 700 per cent after winning the US PGA Championship on Sunday. Staffordshire-born Rai became the first Englishman to win the Wanamaker Trophy in over a century when he won by three shots, from Jon Rahm and Alex Smalley, at Aronimink Golf Club. And [...]

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