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Fifa World Cup

  • Trump-linked crypto firm Nexo in Fifa World Cup deal with Messi’s Argentina

    April 14, 2026

    Donald Trump-linked crypto firm Nexo has announced a sponsorship deal with Lionel Messi’s Argentina ahead of this summer’s Fifa World Cup. The digital wealth platform will be the Argentine Football Association’s official digital asset partner when they attempt to defend their title at the tournament in the United States, Canada and Mexico. The deal bolsters [...]

  • Panmure Liberum: Netherlands will win first Fifa World Cup

    April 9, 2026

    Investment bank Panmure Liberum has predicted the Netherlands will win their first World Cup this summer having correctly forecast the previous three winners. In a note published on Thursday, author Joachim Klement said that the Netherlands under Ronald Koeman will lift the iconic gold trophy in New Jersey this summer. He correctly predicted Germany to [...]

  • Fifa World Cup tickets on resale for $11m as costs soar

    April 8, 2026

    Tickets for this year’s Fifa World Cup are being resold for an eye-watering $11m as fans fear taking out second mortgages to get to North America. The category four ticket at the Hard Rock Stadium in Miami would give a fan access to Scotland’s showpiece group match against Brazil, but will cost $11m on Fifa’s [...]

  • Mexico minister: Fifa World Cup host Jalisco safer than New York City

    April 6, 2026

    Senior ministers in Mexico have quelled fan safety fears ahead of the Fifa World Cup after the killing of a cartel boss saw violence erupt in a host city. Members of the Jalisco New Generation Cartel undertook a wave of violence across the Jalisco province after a drug lord known as “El Mencho” was killed [...]

  • World Cup no longer has global audience – and that’s a marketers challenge

    April 4, 2026

    The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this [...]

  • World Cup events in doubt as US shutdown risks host city funding

    February 25, 2026

    Fears of “catastrophic” security issues at this year’s Fifa World Cup have emerged after US officials warned of financial shortfalls to the tune of over £650m. A partial federal government shutdown across the pond forced the freezing of nearly $900m of funding that would have been spent on the 11 US cities co-hosting the World [...]

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