The number of shoppers on the high street is expected to fall of the Black Friday bonanza weekend, giving another gloomy outloook on the prospects of the deals day in Britain.
Interest among shoppers has already dipped ahead of the day as many shops put out deals ahead of the day, which has once again been predicted to be the biggest shopping day of the year.
Now, the number of shoppers in stores on Friday and across the weekend into Cyber Monday is expected to fall by four per cent, according to retail analysts at Footfall.
The extension of Black Friday beyond a single day by many retailers, such as Argos, Currys PCWorld and Carphone Warehouse, have diluted the day and removed some of the impulse buy now deals.
"These extension strategies remove the immediacy on customers to make a purchase on Black Friday itself, lessening the impulse buying behaviours associated previous years," said Footfall director Steve Richardson.
Read more: Could this be Britain's last Black Friday?
"This, coupled with the exponential growth in shopper traffic we saw in 2014, means we could see a decline in shopper traffic, down four per cent on last year. What’s more, we expect to see this decline across the Black Friday weekend with footfall marginally rising by 0.5 per cent year on year on the Saturday and then dipping down on Sunday (-two per cent) and Cyber Monday (-0.5 per cent).”