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Aegis buys US digital agency
Aegis Group is speeding towards its twin targets of US expansion and digital media growth by agreeing to acquire Roundarch, the American digital agency, for a maximum consideration of $360m (£229.6m) in cash. The British communications company will pay an initial $125m for its new addition, but is more likely to fork out nearer $250m by 2017 due to the deal’s five year structure based on Roundarch’s performance.