WPP continues shopping spree

WPP has purchased a majority stake in Australian digital communications firm Bienalto for an undisclosed sum. The FTSE 100 ad giant’s acquisition is the latest in a shopping spree, which also includes Chinese communications agency ArtM and entertainment marketing agency Filmworks China. WPP boss Sir Martin Sorrell has set a target of 35-40 per cent of revenue coming from digital platforms in the next five years. Bienalto will become part of WPP subsidiary Wunderman.