WH Smith and Currys Digital hit with label of being worst retailers

TWO of Britain’s best-known high street chains have been named and shamed as the worst shops in the UK in a new consumer poll.

Retailer WH Smith and electronics store Currys Digital (formerly known as Dixons) came bottom in the survey by consumer experts Which?

More than 14,000 people scored 100 shops on factors including price, customer service, store experience, product quality and product range.

WH Smith and Currys Digital both scored 49 per cent.

Which? chief executive Peter Vicary-Smith said: “We know people appreciate good customer service so retailers need to realise that ‘Who cares, wins’.

“Some stores are clearly not giving their customers what they want, so why settle for lousy service? We urge shoppers to vote with their feet and stamp it out.”