PartyGaming and Channel Five launch bingo and casino service

PartyGaming, the world&rsquo;s biggest listed online gaming company, said yesterday it had signed an exclusive deal with broadcaster Channel 5 to create &ldquo;Five&rdquo; branded bingo and casino gaming services.<br /><br />The online service, which will be operated by PartyGaming and promoted by Five, will launch in the second half of 2009. PartyGaming chief executive Jim Ryan said: &ldquo;We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world.&rdquo; <br /><br />This will be the fourth business-to-business deal for PartyGaming this year as it focuses on other opportunities to offset tougher trading in its consumer-facing divisions, which have been hit by the recession.