The range for underlying profits forecast up until today had been as low as £15.9m to as much as £18m. That is a sharp recovery from the previous year’s £12.7m.
After Christmas Majestic reported an unexpectedly strong 11.7 per cent rise in same store sales for the nine-week festive period.
Majestic chief executive Steve Lewis put the improvement down to the recent decision to cut the minimum purchase from a full 12-bottle case to just half a dozen bottles.
He said that offer had brought new customers through the door.