Twitter may have helped create the idea of the second screen, as fans tweeted along to their favourite TV shows from their phones, but now the troubled social network wants to be centre stage on the main screen.
The Twitter app will appear on Apple TV, Amazon Fire TV and Xbox One and will mean content such as Thursday night NFL football games in the US, which it snapped up the rights to earlier this year, will appear on TV screens for the first time.
"Anyone with these devices, regardless of whether they have a Twitter account or a pay TV subscription, can enjoy this experience," the company said.
The plans, rumours of which previously sent Twitter shares above $20 for the first time in months, pleased investors again today - shares spiked as much as three per cent higher in morning trading in New York.
"These devices will bring Twitter's live streaming video experience to life on the TV screen," said Twitter finance chief Anthony Noto.
"Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We're excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter."
Although the deal is a promising one with its potential to attract new users to the platform, Twitter's cracking of the $20 mark last month has since been dampened as talks of a takeover died down more recently.
Trials of Twitter's live streaming capabilities began over the summer, starting with the UK's prestigious Wimbledon tennis tournament.