Another lame corporate rebrand, probably costing hundreds of thousands of pounds, right? Wrong, apparently.
City Metric, an arm of the New Statesman, submitted a Freedom of Information (FoI) request to find out how much it actually cost - and it turns out the full sum was a rather cost-effective £5,000.
In its response to the FoI request, TfL said the rebrand was so cheap because it had previously decided to change the name of the line - so it had already produced the necessary materials.
"The cost of the branding change has been identified as circa £5,000 for a revised roundel prototype," it said.
Essentially, as City Metric pointed out, "it appears the five grand was to pay a designer to change a piece of text in a photoshop template".
To be fair, once it's completed in 2019 (the first stations will begin to open in 2018), Crossrail/The Elizabeth Line/whatever you want to call it will have cost taxpayers a stonking £14.8bn, after a decade of building works across the capital.
Last year, TfL unveiled the design of the Crossrail trains, decked out in eye-catching Elizabeth Line colours. Enjoy: