This year, there’s a new way to find the one: through your shopping basket.
Tesco has lent a hand to shoppers looking for love, introducing what the supermarket is calling “basket dating”.
Be warned, though: it’s more of a social experiment than a traditional Cupid’s bow. The supermarket invited 32 single shoppers to complete their typical shop for a Friday night in.
These were then analysed by a food psychologist and paired up, sending the 15 best-matched couples off on a date in the produce aisle. (What could be more romantic?)
Food psychologist Rachel Morris, the one who helped pair the couples, insisted you can tell a lot from a person by their shopping basket, “from our cooking and living habits to hints about our romantic personality”:
We’ve all heard about love in the aisles and this is the next step.
The supermarket claims a high success rate from these unlikely romances in the produce section: no fewer than five couples felt sparks fly, and went on to have a second date - with Tesco picking up the tab for the champagne and romantic meal, of course.
Recently, it said goodbye to BOGOF - buy one get one free offers - and similar promotions, to offer customers clearer prices in the long term.