The 14-acre BBC campus is being redeveloped into a new £1.5bn neighbourhood district to rival the West End with 350,000 sq ft of offices, a hotel run by Nick Jones’ Soho House group, restaurants, and 950 new homes.
Developers Stanhope, Mitsui Fudosan and Alberta Investment Management Corporation (AIMCo) said 110 of the initial 164 homes released to UK buyers last month had already been sold.
This was ahead of the official launch, due to take place in the spring of next year, when a total of 450 homes inside the famous doughnut-shaped building will be put on sale to the wider international market.
Prices for the flats range from £1,000 to £1,300 per sq ft, with one-bedroom flats starting from just under £500,000. There will also be six penthouses at the top of the building, which could fetch as much as £7m.
These prices will still be out of reach for many Londoners hoping to get on the housing ladder. However, Stanhope argues the site still offers better value than many of its neighbouring areas like Notting Hill, while the 142 affordable homes will go on sale at 20 per cent of their value.
London Mayor Boris Johnson said: “This development is a key part of the exciting mass regeneration of White City and is delivering much-needed new homes. It’s vitally important that people can purchase property near their places of work and I commend Stanhope, Mitsui Fudosan and AIMCo for rightly offering homes to Londoners first.”
Stanhope boss David Camp said: “We are delighted that Londoners have bought into our vision for Television Centre to be a vibrant and dynamic community in which to live, work and visit and a new centre of gravity for London within the wider £7bn regeneration of White City.”