Experian sells its business intelligence arm FootFall to US firm Tyco for £38.5m

Joseph Millis
Global information services firm Experian yesterday announced that it had divested itself of retail intelligence business FootFall for £38.5m to Tyco.

Tyco is a leading provider of integrated retail performance and security solutions.

FootFall monitors and analyses in-store customer behaviour to help retailers and shopping centres to understand their customers better.

Said Experian chief executive Brian Cassin: “Earlier this year, we set out our group strategy aimed at delivering attractive rates of earnings growth and superior returns.

“One of our key strategic priorities is to focus on our larger businesses and geographies, where we can most successfully combine our core strengths in data, analytics, software and expertise.”

He added: “Executing on this strategy, we concluded that FootFall lies outside our core strategy, and we are pleased to have agreed the sale of FootFall to Tyco, who are well placed to drive Footfall’s future growth.”

Footfall, part of Experian’s marketing services business line, operates across Europe, Asia and the US.

Nancy Chisholm, president of Tyco Retail Solutions said the purchase “not only complements our existing portfolio of information-based store performance solutions for our retail customers, but also is consistent with Tyco’s growth and innovation strategy”.

She added: “This strategic investment positions Tyco as a leading provider of traffic intelligence solutions globally, while strengthening and differentiating our Internet of Things solutions that deliver real-time visibility with predictive capabilities into inventory, shrink and shopper behaviour.”