Supermarket price wars keep shop prices in freefall in April

 
Kasmira Jefford
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The cost of fresh fruit and vegetables has fallen to keep food prices at record low
SHOP PRICES continued to fall in April, albeit at a slower pace, with food prices remaining at a record low for a second consecutive month.

Prices fell by 1.9 per cent on the year, according to the British Retail Consortium (BRC), a slowdown on the 2.1 per cent reported in March.

Food prices fell by 0.9 per cent, driven by declines in ambient and fresh food products, while non-food goods fell by 2.5 per cent compared with a 2.8 per cent decline in March.

“Despite low margins in a fiercely competitive market, retailers have kept prices down, and in doing so made sure the public are able to see their wages go that little bit further during a difficult period,” the BRC’s Helen Dickinson said.

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