The New England Patriots may have triumphed over the Seattle Seahawks in last night's football game, but there was a puppy that also came out a winner from the Super Bowl.
For all the Super Bowl pre-buzz surrounding the adverts due to be screened- with million-dollar ad break spots, teaser trailers and social media campaigns - the pre-game favourite featuring a cute puppy dog still managed to capture people’s hearts in the night.
Budweiser scooped the top spot for the third year in a row, with Lost Dog gaining more than 2m shares online, also placing it fourth in the ranking of the most shared Super Bowl ads ever, according to video ad tech firm Unruly.
The rest of the top ten most-shared Super Bowl ads was dominated by movie trailers which debuted on the night of the game this year, including Terminator Genisys, Fast And Furious 7 and Fifty Shades Of Grey, proving successful for Paramount and Universal film studios.
Shares of the Super Bowl ads online increased 82 per cent compared to 2014 as brands and their ad agencies make the most of the pre-game hype with integrated advertising campaigns across media platforms. The majority of Lost Dog’s 2m shares for example, came prior to Sunday when the ad made its TV debut during the Super Bowl game.
“Once again, Budweiser has done a great job of creating content that makes a strong emotional connection with the audience and is at the same time integral to the brand,” said Sarah Wood, co-founder and COO of Unruly, which counts video shares as a measure of viral success rather than passive video views.
“Creating shareable content is only half the battle though; it's crucial to have a smart distribution strategy too. Budweiser delivered on both counts, with heart-melting teasers launched ahead of game day, across a range of platforms and players to deliver lots of online conversation,” she added.
Fast And Furious 7
Clash of Clans
Pitch Perfect 2
Fifty Shades Of Grey