Lidl and Aldi see spending growth soar over 30pc

 
Oliver Smith
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Aldi and Lidl are on track to win Christmas (Source: Getty)
Discount supermarkets, such as of Lidl and Aldi, are on track to be the clear winners in the lead up to Christmas with year-to-date spend growth of 31 per cent.

Meanwhile, their mainstream rivals, including the big four of Tesco, Asda, Sainsbury’s and Mor­rison’s, have seen spending fall 4.1 per cent in the same period, according to Barclaycard data.

The average basket size for the mainstream supermarkets has shrunk over the past year, from £29 to £27, while discounter’s average baskets have grown by £1 to £24. “Over the past few years, cost-conscious shoppers have increasingly shifted their shopping to discounters and although they’re spending less, their more frequent visits are driving double-digit spend growth for value supermarkets,” said Barclaycard chief executive Val Soranno Keating.

Londoners have the smallest average basket size across the UK for both mainstream and discount supermarkets, £25 and £20 respectively.

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