New digital bank picks Starling name: “It will look more like Facebook than a bank”

 
Tim Wallace
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Starling's only service will be a digital current account (Source: Getty)
A digital bank being set up by ex-AIB banker Anne Boden has picked the name Starling for its brand.

Boden hopes to gain the first part of the licence in late spring 2015, before raising the roughly £100m of capital needed and getting a full licence at the end of next year.

The bank will offer one service – a digital current account.

“It will look more like Facebook than a bank – we will target people who live on their iPhones,” said technology chief Tom Blomfield.

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