The promotional "£5 London rides" will go on until the end of the year. The company, which works exclusively with London's black cab drivers, added that any rides starting in zones 3-6 that go over the 10km limit will get a fixed price
Remo Gerber, chief executive of GetTaxi UK, said:
We believe by introducing these fantastic flat & fixed prices, consumers will see the huge benefits of taking Black Taxi’s over minicabs, plus all our drivers are fully licensed and undergo extensive CRB checks. It’s definitely the safest way to get around London this festive period.
The move follows a similar GetTaxi scheme which proved wildly popular in New York, where customers hailing rides in Manhattan that last under an hour paid $10.
GetTaxi is on something of a roll after announcing the closing of a $150m series D funding round two months ago. The four-year-old company that operates in 24 cities said it will use the additional funding to expand its services in the capital and all over Europe.
In October, GetTaxi was named the most promising Israeli startup by Globes, and is profitable in 22 of the 24 in which it operates and is in second place behind Uber in terms of revenue.
The world of taxi-apps saw another big announcement yesterday when Uber said it had partnered with Spotify to allow passengers to stream their playlists through their cabs' soundsystems.