John Lewis ad tops 3m views

 
Oliver Smith
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2014 MONTY THE PENGUIN
JOHN Lewis is on track to capture the hearts, imaginations, and hopefully Christmas spending, of the UK once again with its festive ad that has hit 3m views on YouTube in just 24 hours.

The ad has seen the success ahead of its TV debut on Channel 4 tonight.

“What sets the John Lewis advert apart from its rivals is that it is treated as a piece of valuable content, rather than simply an advert,” Marketing Week editor Ruth Mortimer told City A.M.

THE RETAILER’S CHRISTMAS ADVERTS OVER THE YEARS

MONTY THE PENGUIN
Cost: £7m
Song: Real Love, covered by Tom Odell
Xmas like-for-like sales rise: TBC
YouTube views: Over 3m already

THE BEAR & THE HARE
Cost: £7m
Xmas like-for-like sales rise: 6.9%
Song: Somewhere only we know covered by Lily Allen
YouTube views: 13,093,159

THE JOURNEY
Cost: £6m
Xmas like-for-like sales rise: 13%
Song: Power of Love covered by Gabrielle Aplin
YouTube views: 4,687,501

THE LONG WAIT
Cost: £6m
Xmas like-for-like sales rise: 6.2%
Song: Please Please Please covered by Slow Moving Millie
YouTube views: 6,400,463

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