ref="http://www.cityam.com/company/john-lewis">JOHN Lewis is on track to capture the hearts, imaginations, and hopefully Christmas spending, of the UK once again with its festive ad that has hit 3m views on YouTube in just 24 hours.
The ad has seen the success ahead of its TV debut on Channel 4 tonight.
“What sets the John Lewis advert apart from its rivals is that it is treated as a piece of valuable content, rather than simply an advert,” Marketing Week editor Ruth Mortimer told City A.M.
THE RETAILER’S CHRISTMAS ADVERTS OVER THE YEARS
MONTY THE PENGUIN
Song: Real Love, covered by Tom Odell
Xmas like-for-like sales rise: TBC
YouTube views: Over 3m already
THE BEAR & THE HARE
Xmas like-for-like sales rise: 6.9%
Song: Somewhere only we know covered by Lily Allen
YouTube views: 13,093,159
Xmas like-for-like sales rise: 13%
Song: Power of Love covered by Gabrielle Aplin
YouTube views: 4,687,501
THE LONG WAIT
Xmas like-for-like sales rise: 6.2%
Song: Please Please Please covered by Slow Moving Millie
YouTube views: 6,400,463