UK private equity firm drops ISIS name

 
Joe Hall
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Isis Equity Partners (Source: YouTube)

UK private equity firm ISIS Equity Partners has decided it no longer wants to share a moniker with the violent terrorist group operating in Syria in Iraq.

The firm say it will reveal a new brand in the "coming weeks". Earlier this month a mobile wallet maker called Isis also decided to change its name to Softcard in a bid to distance itself from the Islamist group responsible for the murder of UK aid worker David Haines and countless other civilians.

ISIS Equity Partners managing partner Wol Kolade said:

Given ongoing events in Syria and Iraq, it will come as no surprise to you to learn that we have decided to change our name. We are no longer prepared to share it with a terrorist organisation.
We will hopefully be in a position to unveil our new brand in the coming weeks, however it is very much business as usual as far as we are concerned. Even though the name above the door will change, we remain focused and committed to invest in and support high growth UK companies run by entrepreneurial management teams.

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