Yahoo hurt again by plunging online advert sales and prices

Tim Wallace
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Yahoo boss Marissa Meyer has been on an acquisition spree to try to turn the firm around
Struggling internet titan Yahoo took another blow yesterday, reporting a three per cent fall in revenues, driven by a slump in adverts.

The price of adverts has dived 24 per cent, contributing to a fall in overall revenues to $1bn (£583m), down three per cent on the year.

To compensate for the poor performance the firm has decided to sell a smaller stake in the lucrative Chinese website Alibaba.

Yahoo owns almost a quarter of the e-commerce firm, and was planning to sell as many as 208m shares in the company;s upcoming stock market flotation.

Instead, it will now sell up to 140m, in a flotation expected to value Alibaba at as much as $130bn.

Yahoo shares slid 0.25 per cent.

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