Waitrose’s vegan row shows that we’ve all forgotten how to laugh November 2, 2018 I’ve heard it said – often by advocates of social justice campaigns like the #MeToo movement – that we should have little sympathy for people who don’t know what behaviour is on the right or wrong side of the line. Men, for example, have no need to be fearful in a #MeToo world as long [...]
FAANGs come out to play in Halloween shares surge October 31, 2018 Technology's biggest players, lumped together as the so-called FAANG stocks, have ended their October losing streak which had left investors spooked with just one day to go. Netflix's share price saw the biggest gains out of the FAANGs grouping, rising almost seven per cent this afternoon off the back of better-than-expected results for Facebook last night. The social [...]
The ASA watchdog is regulating the Wild West of online marketing and advertising October 29, 2018 It goes without saying that the web has revolutionised the global economy. As a source of knowledge and information, as well as a marketplace for trade, it has created jobs, fuelled innovation, and accelerated productivity (well, it has when we’re not browsing Twitter or watching Netflix). The internet has also changed advertising. The digitisation of [...]
Twitter shares soar on boosted revenue despite slump in active users as social media giant combats suspicious accounts October 25, 2018 Shares in Twitter soared today as the social media giant reported boosted revenues despite a slump in active users in the third quarter. Revenue for the period beat Wall Street expectations at $758m (£587.58m) – an increase of 29 per cent year-on-year – with advertising revenue totalling $650m, sending shares soaring by more than 15 per cent. However, [...]
Craft beer brand Brewdog is trying to mature after a tough year of marketing disasters October 22, 2018 It’s been a tough year for Brewdog, much of it the brand’s own fault. Tone-deaf advertising campaigns and PR mishaps have frustrated its fans and “equity punk” investors (I speak from personal experience – I’ve been a shareholder since 2015). The Scottish craft beer brewer, founded in 2007, is as well known for its marketing stunts as [...]
Truth to power: Adtech has to stand up for journalism October 22, 2018 The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not [...]
Let’s get kraken: How the Octopus Group is making waves October 22, 2018 For a long time, it seemed like the bosses of finance, energy, and property corporations were laughing – the heartless belly laughs of those raking in stacks of money at the expense of their customers. Now there’s a growing trend for companies that care about the people they serve, a feeling that this should be their [...]
Technology is set to be this week’s hottest ticket on Wall Street as its biggest leaders go head-to-head October 21, 2018 This Thursday is set to be a battle of the technology heavyweights, as behemoths Amazon, Alphabet, Snap and Twitter all report their quarterly results. Both Amazon and Alphabet, the parent company of Google, trounced consensus estimates last quarter, with Amazon truly shaking up the game on Wall Street with earnings per share rising over 1,157 per cent [...]
TfL moves step closer to offering 4G mobile coverage on the Tube from 2019 with plans to roll it out to Elizabeth Line and Crossrail 2 October 18, 2018 Tube passengers should soon be able to read emails and check Twitter on the go, as Transport for London (TfL) has formally kicked off the procurement process to deliver 4G mobile coverage across the Underground. TfL is on track to introduce 4G coverage from next year, with plans to branch out further and incorporate the [...]
Celebrities like Kanye West and Taylor Swift need to learn that we really don’t care what they think October 16, 2018 Taylor Swift, look what you made me do. Swifty has been a hallowed island of political neutrality in a sea of bad blood. But she’s now come out as a mid-term Democrat, and the love story is over. Maybe one day historians will look back and admire how Bob Geldof’s support for a People’s Vote [...]