Steering clear of the cliff edge: Why it makes business sense for sport to put the human first May 11, 2021 We’ve seen a seismic shift in attitudes around athlete welfare but the sentiment ‘it’s only what happens on the pitch that counts’, albeit largely unspoken, is sadly still common in professional sport. With the global sports market expected to reach $600bn by 2025, there is no doubt about the pressure clubs are facing to deliver [...]
Week in Sportbiz: Ed Sheeran sponsors Ipswich Town; Javier Tebas blasts Gianni Infantino; Tokyo 2020 set for first transgender Olympian May 6, 2021 It has been a whirlwind few weeks at Ipswich Town. Fresh from welcoming new owners, the League One club now has an unlikely new shirt sponsor: Ed Sheeran. The Suffolk songsmith, a long-standing fan of the Tractor Boys, has agreed to sponsor the men’s and women’s team on a one-year deal that starts next season. [...]
Week in Sportbiz: Succession at Matchroom; PGA Tour’s $40m fame fund; taking knee banned at Tokyo 2020; India warms to The Hundred; NFL’s paint job April 23, 2021 It’s been a busy week for shifts in power at the top of sports organisations, splitting with old partners and signing megabucks new deals. Away from European football’s attempt to eat itself, Matchroom announced that founder Barry Hearn would be stepping down after 40 years at the helm. Matchroom Boxing boss Eddie Hearn is succeeding [...]
Week in Sportbiz: Amazon sign Serena Williams and Paul Pogba; Javier Tebas takes up league fight; Japan still cool on Tokyo 2020 with 100 days to go April 15, 2021 Amazon has continued its push into glossy sports documentaries by signing up Serena Williams and Paul Pogba. Both Williams and Pogba have committed to appearing in behind-the-scenes series about their personal and professional lives as part of wider deals with Amazon. Gary Lineker’s Goalhanger Films is among the producers of the currently untitled Serena doc. [...]
Week in Sportbiz: Sports give qualified backing to Covid certification plan; US Beijing boycott talks escalates; Masters caught up in vote row April 8, 2021 British sport’s leading governing bodies have backed plans to use Covid certification if it means they can reopen stadiums in full later this summer. But they have called for urgent clarification on how and when social distancing will be relaxed, warning that partially full venues will not stem their financial losses. The Premier League, Football [...]
Rakuten chief revives calls to cancel Tokyo 2020 Olympics amid rising Covid-19 cases April 7, 2021 One of Japan’s most prominent businessmen, Rakuten chief executive Hiroshi Mikitani, has urged the country to reconsider staging the Tokyo 2020 Olympics this summer. The delayed Games are set to begin on 23 July despite widespread opposition among the population and rising Covid-19 cases in the capital. “Honestly, I feel that the Olympics this summer [...]
Week in Sportbiz: Tokyo 2020 Olympics hit by another sexism scandal; World Rugby boosts women’s game; LaLiga brings tiki-taka teachers to East Sussex March 18, 2021 “I would like to show a new direction,” said Seiko Hashimoto upon taking over as president of the Tokyo 2020 Olympics in the wake of a sexism storm last month. Four weeks later, Hashimoto’s hopes have been torpedoed by revelations that another senior male official for this summer’s Games made derogatory comments about women. Tokyo [...]
Week in Sportbiz: Olympic chiefs offer vaccines to athletes; Israel wins French Super Cup; and Winklevoss twins return to Boat Race March 11, 2021 Olympic chiefs have eased concerns around this summer’s Games by offering Covid-19 vaccines to any athlete set to compete at Tokyo 2020. The International Olympic Committee (IOC) said the offer applied to athletes and teams involved in either Tokyo or the Winter Games in Beijing in February 2022. The IOC will buy the vaccines from [...]
Tokyo 2020: Decision on overseas spectators to be taken this month amid Japanese concern over increased Covid-19 risk March 8, 2021 Olympics chiefs will decide this month whether to ban overseas spectators from this summer’s delayed Tokyo 2020 Games. The Olympics and Paralympics are set to go ahead despite continued concern at the Covid-19 situation in Japan, which extended a state of emergency in Tokyo and neighbouring prefectures on Friday. Around 15,000 athletes and other personnel [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]