US Presidential Election 2016: Former Republican President George Bush joins campaign trail to support his brother Jeb as Donald Trump steps up rhetoric February 16, 2016 US Republican candidate Jeb Bush has been given a much-needed boost, after his brother George W Bush joined him on the campaign trail in South Carolina. While George W remains a controversial figure around the world, he is extremely popular in South Carolina, where much of the electorate is made up of veterans. George W joined Jeb at a rally [...]
US Presidential Election 2016: How Donald Trump broke all the rules and used social media and the internet to win New Hampshire primary February 16, 2016 Donald Trump has broken new ground for a Republican presidential candidate. He’s been arguably racist. He’s implied that a TV presenter was only asking tough questions because she was menstruating. He’s attacked the conservative news network, Fox News – an almost sacrilegious stance for many Republicans. Perhaps most surprisingly of all, while several rival campaigns [...]
The UAE is offering India free oil in order to store crude there February 15, 2016 With millions of barrels of oil sitting in tanks and oil fields across the world, the UAE is offering India free oil in exchange for storing the commodity there. Local media reports suggest that the United Arab Emirate's Abu Dhabi National Oil Company (Adnoc) has agreed to store crude in Indian's maiden strategic storage, giving away [...]
The politics of advertising: M&C Saatchi’s Tom Bazeley talks AI and Alex Salmond February 15, 2016 In the run-up to the 1997 general election, M&C Saatchi produced an iconic poster for the Conservative Party, which depicted Tony Blair’s face with the eyes of a demon. The strap-line read: “New Labour, new danger”. Though condemned in some corners as negative advertising, the piece won plaudits, though Labour still won in a landslide. For [...]
EU referendum: With David Cameron winning the backing of Theresa May and the rest of the cabinet, who would want to lead the Leave campaign now? February 12, 2016 There may be some discontent within the wider Conservative party, but David Cameron might still be forgiven for thinking that he is on a bit of roll right now. The proposals set out on Tuesday by European Council President Donald Tusk have met with broad, if muted, approval across Europe and he demonstrated that his backbench is being relatively [...]
Some of the best-paying marketing jobs are in banking and finance – although pharmaceuticals and consumer goods beat it for senior roles February 12, 2016 If you're just starting out in marketing, you could do a lot worse than getting into the finance sector – after new research suggested it pays junior marketing types better than any other industry. The research, by salary benchmarking site Emolument, found junior marketing professionals earn an average salary of £37,000 at banking and financial services [...]
MySpace acquired by Time Inc along with Viant’s other media and ad tech companies February 11, 2016 No, it's not 2005. Time Inc has acquired Viant, a US-based ad tech company and the the owner of former social media king MySpace. The media company, which publishes titles such as Sports Illustrated and In Style, said it was a "game changer". “Marketers are selecting media partners that have either data-driven capabilities or premium content; we will be able [...]
We’ve reached peak Twitter as user growth goes negative at former social media darling February 11, 2016 Haunted by quarters of slowing growth, Twitter’s worst nightmare became a reality yesterday. It’s not growing anymore. The company’s fourth quarter report revealed monthly active users (MAUs) dropped to 305m from 307m in the previous quarter. None of this should come as a shock, although it obviously did for many investors. The stock fell as much as [...]
Hey, Adair Turner: It may be the new kid on the block, but peer-to-peer lending is more transparent than other financial products February 10, 2016 Last week the Peer-to-Peer Finance Association (P2PFA) put out figures showing our members lent more than £2.2bn last year – more than double the volumes lent in 2014. Anyone who follows the sector will understand the remarkable progress we have made in a relatively short period of time: after all, p2p lending only started in 2005. However, [...]
Why the Premier League should use its new logo and rebrand as an opportunity to re-connect with fans February 10, 2016 The Premier League launched its logo yesterday to the usual cacophony of comment. Most loved it, some hated it, opinions were shared, comparisons were made and parodies were quickly Photoshopped. There is nothing quite like a logo re-design to bring out both the art school student and marketing expert in everyone. But this isn’t just about [...]