Our media literacy push is rewarded over Online Safety Bill July 19, 2023 Lord Holmes of Richmond expresses his delight over some significant changes to the Online Safety Bill in relation to media literacy.
Warner Music signs deal with Tiktok to ‘harness’ its viral social media power July 19, 2023 Warner Music Group has inked a multi-year licensing deal with Tiktok to help drive up its revenues and increase marketing opportunities. While specific financial details remain undisclosed, Warner said the venture aims to “harness” the viral media power of the short-video app to bolster revenues and marketing opportunities. Both companies have dubbed the new partnership, [...]
Audioboom hopes new ad strategy will power recovery as it reports net loss July 19, 2023 Podcasting platform Audioboom today posted a net loss of $1.8m (£1.4m) for the first half of the year, but said that its new advertising strategy would see the firm “emerge from the economic downturn in a position of strength”. Revenue for the first half of the year came in at $31.8m (£24.6m), down from $40.9m [...]
The Notebook: Neil Bennett on leaky deals, an archaic City ritual and a podcast with a point July 19, 2023 In his latest column for City A.M., the former journalist and now global co-CEO of advisory and communications firm H/Advisors gives his take on the Square Mile’s latest Deal leaks are part of the City’s plumbing A few days ago my firm, H/Advisors, published a survey about leaks, the financial information kind rather than plumbing [...]
Barbie movie review: Margot Robbie and Ryan Gosling shine, but what’s the point? July 19, 2023 Barbie movie review and star rating: ★★★ I can only assume the Barbie movie PR team have checked into the most beige hotel possible this week, cowering from all the pink to engage in some much-needed deep breathing. The movie’s ballistic marketing campaign has been even more omnipresent on social media than the endless stream [...]
Mega UK Jaguar Land Rover battery plant could be announced this week July 18, 2023 The government is on the cusp of securing a long-term deal from Tata Group to build a new range of EV Jaguar and Land Rover models.
Live music gives London a £2bn boost – but venues are still battling rising costs July 18, 2023 Economists and melomaniacs alike have reason to cheer the capital’s post-pandemic musical revival with the capital’s coffers given a £2bn boost by large and small concerts alike. Nearly 5m music lovers flocked to the capital last year to attend live music events, according to a report from UK Music, filling hotels, bars and restaurants. The [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
A perfect storm with permanent inflation, Bitcoin, and the future of the UK economy July 17, 2023 Staying informed about Bitcoin and adopting a well-informed approach is crucial to navigating these turbulent times, says SVW.
Analysis: A crackdown on university degrees July 17, 2023 It's about the debt - the £206bn pile eating away at the Exchequer - stupid.