Join the movement: Why brands need to be careful when using social values July 9, 2018 OBVIOUSLY, most people start a business to make money. But being that blunt about your ambitions won’t attract customers, at least not in 2018. There are other ways to get your brand noticed, such as using snazzy product design or an eye-catching logo, but now the moral message behind a business plays a key role [...]
Taxes are too high and too complicated – it’s time for urgent reform July 9, 2018 A week ago, this newspaper bemoaned the government's drift towards tax rises – and the lack of any proper low-tax Tories coming to the fore. Without a doubt, Jeremy Corbyn's Labour has shifted the Overton Window (the range of policies deemed acceptable by politicians) and the debate now largely concerns which taxes to raise and [...]
Young YouTubers expect to earn twice as much as investment bankers in first year of work July 9, 2018 Students who plan to make social media their career expect to make twice as much as aspiring bankers in their first year of work. Young people eager to become well-known YouTubers are confident of earning £55,000 in their first year on the job, according to a survey of students by discount site UNiDAYS. In contrast, [...]
Adding social values to brand marketing can lead to big rewards – but only if it’s done well July 9, 2018 Obviously, most people start a business to make money. But being that blunt about your ambitions won’t attract customers, at least not in 2018. There are other ways to get your brand noticed, such as using snazzy product design or an eye-catching logo, but now the moral message behind a business plays a key role [...]
World Cup 2018: England are laying their ghosts – from penalty shoot-outs to bogey teams – to rest one by one in Russia July 8, 2018 Gareth Southgate is certainly no Ebenezer Scrooge and this endless summer could not be further removed from the wintry backdrop of A Christmas Carol, but there is something of Charles Dickens’ redemptive tale about England’s voyage into the last four of the World Cup. Just as Scrooge is transformed by visits from three ghosts, this [...]
Wimbledon 2018: What Roger Federer’s $300m Uniqlo deal tells us about the state of tennis sponsorship July 8, 2018 On the eve of Wimbledon, men’s tennis news was again dominated by the same old names: Andy Murray’s late withdrawal, Novak Djokovic’s re-built serving action, Rafael Nadal’s lack of grass-court preparation and, of course, Roger Federer’s bumper new kit deal with Japanese brand Uniqlo. This is no surprise to the casual fan, for the Big [...]
Sex work bans are an affront to both safety and freedom July 6, 2018 You might have missed it this week, in the midst of open warfare in the cabinet over EU customs arrangements and a nationwide celebration of the adored NHS, but MPs on Wednesday had a new target: sex workers. Following a parliamentary report on prostitution, a cross-party group of MPs called for a ban on adult [...]
DEBATE: Forget the Brexit dividend, should we pin our economic hopes on an England World Cup victory? July 6, 2018 Forget the Brexit dividend, should we pin our economic hopes on an England World Cup victory? Alastair Benn, news editor of Reaction, says YES. When Eric Dier swept home that penalty against Colombia, the whole pub erupted in joy. And I fell into a strange reverie. It seemed as if the dull present had been [...]
How I overcame my phobia of steel to fall in love with the metallic look of the summer July 5, 2018 Despite once falling in love with Audemars Piguet’s Royal Oak Frosted, I’ve never felt bracelet watches, particularly those in steel, were for me. The Frosted, an incredibly successful collaboration with jewellery designer Carolina Bucci, was simply the exception that proved the rule, the sole outlier in my disdain for a style that I believe stemmed [...]
Jordan B Peterson interview: The unlikely conservative superstar on the high price of fame, causing offence and THAT interview with Cathy Newman July 5, 2018 Professor Jordan B Peterson’s apartment smells of meat. It’s 8am and his wife, Tammy, is fastidiously slicing a pile of steaks, frying them, and shovelling the unadorned results into a stack of Tupperware containers. It was Tammy, his childhood sweetheart who now works full-time for Peterson PLC, who greeted me when I arrived at his [...]