There is a long, rich and humorous history of hashtags backfiring on corporates but it doesn’t seem to stop them – step forward Samsung, who has been running the #Selfie4England since England’s first game last week.
Let’s just say it’s been going wrong almost as much as right.
A quick scan of the hashtag results on Twitter and you’ll see what we mean. Sure enough, there are lots of genuine, heartfelt selfies (go to this Twitter feed to see them retweeted).
But there is also a swathe of not so nice photos being pedalled. The vast majority of which we couldn’t possibly publish. We shudder to think what will happen if and when England crash out of the tournament.
Here’s a few of the milder ones….
#Selfie4England pic.twitter.com/R8PgARE4Le — Lou (@lou_liverpool) June 19, 2014
#Selfie4England pic.twitter.com/iV9C8zhcdB — Ido de la mente. (@Crocky_Red) June 19, 2014
Roy Hodgson taking a selfie. #Selfie4England pic.twitter.com/paL2TDCYZM — NOT Ian Ayre (@Mr_Ayre) June 19, 2014
— Fat Mermaid (@DidYayAye) June 18, 2014
Do you also remember these corproate Twitter nightmares?
Waitrose – you might remember #waitrosereasons – when the middle-class supermarket asked customers to tweet why they shopped at Waitrose.
I shop at Waitrose because Clarrisa's pony just WILL NOT eat ASDA Value straw #waitrosereasons — Nic Stevenson (@nicstevenson) September 17, 2012
I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people #waitrosereasons — mzbch (@amoozbouche) September 17, 2012JP Morgan – The bank should perhaps have known better than to start #AskJPM at a time when sentiment towards large banks was pretty negative.
Congrats on finally proving that JPM is not too big to fail #askJPM — You know who (@1whoknu) November 14, 2013
Is it true that if I say "Jaime Dimon" three times in a mirror, he appears & takes my savings? #AskJPM — Aspasia (@AspasiaBonasera) November 14, 2013McDonald’s – One of the original and best hashtag disasters was #mcdstories through which people vented their horror stories from the fast food restaurant.
After eating 40 chicken nuggets I can no longer feel the left side of my body #McDStories — Joe Santoro (@JoeKsantoro) January 18, 2012
#McDStories Diabetes. The end. — Eric Weiss (@ZombieRiot) January 18, 2012