Thursday 26 November 2015 10:09 pm

Sainsbury’s Black Friday deals: Supermarket will offer big discounts for the first time on Kindle, Dyson, Dolce Gusto, Sony and 13 other brands

Sainsbury’s is getting on board with Black Friday for the first time, offering major discounts on TVs, tablets and electricals in a bid to get customers spending in the run up to Christmas this year.

Kindle, Dyson and Sony are just some of the big name brands on offer among a total of 13 items at the supermarket with savings of up to £160.

The “when it’s gone, it’s gone” deals will be available in stores from Friday 28th until close on Sunday, or until stock runs out, and won’t be available online in a surprise move.

Read more: Currys PC World offering more Black Friday deals than ever

The supermarket will no doubt be hoping consumers spend a few more pennies of the £1.32bn expected to be shelled out over the Black Friday weekend in its stores.

Sainsbury’s says its top deals are a saving of £160 on the Dyson DC24 Animal Hoover, reduced to £159.99 from £319.99; a saving of £150 on a Blaupunkt 40-inch TV, reduced to £149.99 from £299.99; and a £130 saving on Sony Audio Tank speakers.

Other offers include a Kindle Touch for £39.99, down from £59, a Dolce Gusto coffee machine for £39.99, saving £60, as well as a Russell Hobbs Purifry, reduced to £49.99 from £149.99 and saving £100.

Read more: Why shoppers are missing out the best Black Friday deals

Sainsbury’s director of retail and operations Roger Burnley said; "This is a great way to give our customers some fantastic deals on products before Christmas. It’s a competitive market, so it felt right to be part of the mix this year and kick off the busiest trading time of the year with a popular sales event."

Meanwhile, rival Tesco said its deals of up to 70 per cent off more than 200 items will offer its customers savings of more than £15m over the three day period. Online giant Amazon began offering discount deals at the beginning of the week in the run up to the big day.