Oh hello Piers, we've been expecting you— Greggs (@GreggsOfficial) January 2, 2019
Really enjoyed the Greggs vegan ‘sausage’ roll. 🤮🤮🤮🤮🤮 pic.twitter.com/TigxlUdguU— Piers Morgan (@piersmorgan) January 7, 2019
However, it proved a hit with customers as Greggs thanked its new vegan-friendly baked good for boosting transactions, with the extra sales “mainly comprising savoury products such as the vegan-friendly sausage roll”. While growth has eased slightly in February, Greggs told investors that its stronger trading is set to have “a material impact” on first half results for 2019, due out on 7 March, especially as the Beast from the East hurt trading in the first half of last year. Read more: Sausage roll-out: Greggs launches vegan pastry As a result, full-year underlying profit before tax is due to beat previous expectations.