Octopus is the UK’s top home electricity supplier – what powers its success? Energy Ofgem recently confirmed that Octopus Energy has edged out British Gas to become the nation’s largest domestic energy supplier. The news follows the company’s takeover of Shell Energy (and its 1.3m customers) in 2023. But the last two years have been a fraught time for energy firms in terms of public opinion: if they’ve earned [...]
As Getir leaves the UK, can challengers crack the grocery delivery market? Business Just a few years after Getir entered the UK market during the Covid-19 pandemic, the brand is reportedly preparing to leave. The grocery delivery service’s exit is set to be announced this week, following its departure from Spain, France, and Italy earlier this year. So how did Getir get here? YouGov BrandIndex data shows that, [...]
The Post Office is struggling to recover from ITV’s dramatic Mr Bates knockout blow Steve Hatch Mr Bates vs. The Post Office, four months on – exactly how damaging was the TV show to the brand? CEO of YouGov, Steve Hatch, explains.
How has opinion of John Lewis’ brand image changed over Sharon White’s tenure? April 12, 2024 Steve Hatch, the chief executive of YouGov explains how the high-street favourite's image has changed under Sharon White's tenure.
Facebook: personalised advertising isn’t all bad – it can support bricks and mortar retail April 13, 2021 There has been much talk in recent years about “bricks versus clicks” and the threat that the rise of online shopping would ultimately mark the downfall of the Great British High Street. The strongest small to medium sized businesses are those that make the most of all the channels available to them to reach their [...]
Getting small businesses match fit for economic recovery June 23, 2020 The coronavirus pandemic is having a profound shock on the economy, with UK GDP dropping by a record 20.4 per cent in April. Businesses of all sizes have been shaken, with many — especially smaller ones — struggling to survive. It has also become clear that there is no longer a separate digital economy and [...]