By: Simon Dent

Simon Dent is an entrepreneur and brand builder with more than 20 years’ experience across sport, entertainment and the creative industries. A former lawyer, he has founded, grown and sold several businesses, including sports talent agencies and award-winning creative agency Dark Horses. He is now founder and chairman of Firmative.

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Women’s rugby can teach the men’s game exactly what it needs right now

Sport Business

For the last 10 years, the story of women’s rugby has been told through the lens of investment and comparison. How quickly could it catch up with the men’s game? When would attendances improve? When would broadcasters pay for it and big brand sponsors follow? Those were understandable questions, but they are now the wrong [...]
Pre-season tours: Inside the economics of football’s summer money-spinners

Sport Business

Football’s summer tours have turned into travelling commercial platforms bringing together big fees, sponsors, merchandise, media and global fan growth, explains Simon Dent. For most football supporters, pre-season used to mean low-key friendlies against a local non-league team, some heavy-legged players and a chance to see the new signing for 30 minutes. For clubs, it [...]
World Cup final half-time show has been coming, but Fifa must be careful

Sport Business

For a very long time, the World Cup final has needed no additional entertainment. The match was the spectacle. The players, the history and the occasion were enough. That is why Fifa’s decision to stage the first World Cup final half-time show has made me and plenty of others feel a bit uncomfortable. Madonna, Shakira, [...]

Court fast-tracks Victoria’s Secret PINK brand clash with London shirtmaker

Manchester City face huge sanction after being found guilty of 114 charges

Two countries, one holiday: Turkey’s glitzy Bodrum and Greece’s unbuttoned Kos

By: Simon Dent

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