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By: Simon Dent

Simon Dent is an entrepreneur and brand builder with more than 20 years’ experience across sport, entertainment and the creative industries. A former lawyer, he has founded, grown and sold several businesses, including sports talent agencies and award-winning creative agency Dark Horses. He is now founder and chairman of Firmative.

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1 Article
  • World Cup final half-time show has been coming, but Fifa must be careful

    Sport Business

    For a very long time, the World Cup final has needed no additional entertainment. The match was the spectacle. The players, the history and the occasion were enough. That is why Fifa’s decision to stage the first World Cup final half-time show has made me and plenty of others feel a bit uncomfortable. Madonna, Shakira, [...]

    Getty Images logo displayed on a digital screen, representing the media companys visual content and stock photography serv...

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