Author Archives for Neil Hopkins

2019 Articles

European Championship revamp keeps football open to all
European Championship revamp keeps football open to all
Every time Indiana Jones takes a plane, his journey is illustrated by a red line moving gradually towards its destination, [...]
October 13, 2019
MLB London Series: Baseball sending big-hitters Boston Red Sox and New York Yankees to woo UK audience
MLB London Series: Baseball sending big-hitters Boston Red Sox and New York Yankees to woo UK audience
Almost 70 years after Glasgow-born Bobby Thomson hit baseball’s Shot Heard ‘Round the World, the echo has finally reached London. [...]
June 23, 2019
From the World Cup to Ashes series and The Hundred: English cricket's battle for hearts and minds
From the World Cup to Ashes series and The Hundred: English cricket's battle for hearts and minds
With the biggest ever summer of international cricket about to start, featuring a men’s World Cup as well as men’s [...]
May 21, 2019
Gaming changers: how marketing messages have had to change for gambling companies
Gaming changers: how marketing messages have had to change for gambling companies
Where do you know Ray Winstone from? If you’re of a certain vintage, you’ll probably recall his early work. Carlin [...]
April 1, 2019
Formula One at a crossroads: Successful 2019 is key to keeping motor sport series on track
Formula One at a crossroads: Successful 2019 is key to keeping motor sport series on track
In cars. It’s the only way to live, according to Gary Numan, post-punk’s foremost petrolhead. For decades, this attitude has [...]
March 13, 2019
Big brands doing big deals show the UK sports sponsorship industry remains in rude health
Big brands doing big deals show the UK sports sponsorship industry remains in rude health
January is typically the time to look forward, to forecast and predict what will happen in the coming year. To [...]
January 14, 2019