The greatest comms challenge facing business leaders today Opinion To regain public trust, businesses must ditch the glossy, say-nothing comms and be honest with consumers about the messy reality.
Fake reviews are tipping point for much bigger online trust scandal Opinion From fake reviews to ChatGPT, the decline of consumer trust is now a major online infrastructure problem, writes Paul Armstrong.
Boardroom Uncovered: Can we trust the reviews on Trustpilot? Video Since Trustpilot was founded in 2007 by Peter Holten Mühlmann, the company has set about becoming a household name and, for many, a go-to destination to find out more about what others think of particular companies and experiences. Now, Trustpilot’s CEO has insisted that the reviews site “isn’t perfect” but wants to be “the universal [...]