Corporate reputation is shaping the FTSE – so why do businesses ignore it? Opinion Corporate reputation is responsible for 28 per cent of the FTSE 350's market value, so why do companies continue to undervalue it?
AI is rewriting reputation – what happens when it gets you wrong? Opinion AI means companies can now lose their reputations in an instant, with brands now being defined by systems they neither control nor understand.
A hidden win for The Entertainer? Journalists love cooperatives Opinion The Entertainer's move to hand over ownership to its employees could come with secondary benefits: journalists love cooperatives.
The FTSE may be setting record highs, but that’s only half the race August 4, 2025 A new report reveals corporate reputation now drives £730bn of FTSE 350 value. So what does that mean for your business in 2025? Asks Sandra Macleod Last week, the FTSE 100 broke through the 9,000-point barrier for the first time in its history – an undeniable moment of market optimism. But beneath the headlines lies [...]