WPP chief says use of AI in advertising is an ‘opportunity’ not a threat April 27, 2023 Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]
Facebook owner Meta touts AI might as digital ads boost outlook April 27, 2023 Meta Platforms CEO Mark Zuckerberg said on Wednesday that AI was helping the company boost traffic to Facebook and Instagram and earn more in ad sales, as it forecast quarterly revenue well above analyst expectations. Meta shares surged 12 per cent in after hours trading, adding over $50bn (£40.06bn) to its market value and continuing a rally [...]
Regulation set to challenge the ‘dominance’ of tech giants Google, Amazon and Facebook April 25, 2023 Plans to toughen up UK regulation of some of the world’s largest tech companies will go before MPs for the first time, with the competition watchdog’s dedicated digital unit set to be given sharper teeth. New laws to regulate big tech firms, such as Google, Amazon and Meta, have been long awaited, with MPs last [...]
Instagram to relocate staff and chief from London to New York April 20, 2023 Instagram is trimming or shifting some of its London-based staff to New York, as overhauls and layoffs continue to hit the tech sector. The photo app — owned by Meta — is asking UK-based workers to make the move after growing its London base and moving its leader, Adam Mosseri, to the UK last year. [...]
Unfriended: Facebook owner Meta to cut 10,000 job and close of 5,000 vacancies as tech crunch continues March 14, 2023 Facebook owner Meta will sack 10,000 of its staff and close 5,000 vacancies as the tech sector continues to slim down in a bid to cut losses. In a post on facebook, CEO Mark Zuckerberg made the announcement, saying it was being done with a view to both helping it “improve our financial performance” and [...]
Meta turns to paid-for verification as data reveals privacy concerns among UK users February 20, 2023 Facebook and Instagram owner Meta will soon role out a paid-for verification model, copying a similar move by rival social media platform Twitter. In a bid to claw back credibility, Meta chief executive Mark Zuckerberg revealed he was launching a new subscription service, which promised more personal security for users, for between £10-12.50 a month. [...]
The Musk effect: Meta testing Facebook and Instagram subscription service for £10 a month February 20, 2023 Meta is testing a new subscription service that would let Facebook and Instagram users pay for a verified account – taking a page out of Elon Musk and Twitter’s book. Meta CEO Mark Zuckerberg announced Meta Verified on his social media accounts on Sunday. Testing will begin in New Zealand and Australia this week and will roll [...]
Make Meta Trump Again: Former President invited back on to Facebook – but firm promises ‘guardrails’ January 25, 2023 Former US President Donald Trump has had his suspension from Facebook lifted – but he’ll be subject to new ‘guardrails’ which could include stopping his posts being distributed on the platform. Trump was suspended for supporting protestors at the US Capitol on January 6 who stormed the building in a riot which killed five people. [...]
Meta’s Whatsapp fined €5.5m by lead EU privacy regulator January 19, 2023 Meta’s Whatsapp subsidiary was fined €5.5m (£4.8m) on Thursday by Ireland’s Data Privacy Commissioner (DPC), its lead EU privacy regulator, for an additional breach of the bloc’s privacy laws. The DPC also told Whatsapp to reassess how it uses personal data for service improvements following a similar order it issued this month to Meta’s other [...]
Meta to discuss bringing back Trump January 2, 2023 Meta, Facebook and Instagram’s parent company is discussing whether Donald Trump should be allowed back on the platforms. In January 2021, Meta (then known as Facebook Inc) had suspended Donald Trump’s social media accounts for two years. Five people, including a police officer died, in the riot. Mr Trump posted a video on Facebook and [...]