Huel rapped for ‘irresponsible’ Spencer Matthews ad Retail Huel, the meal replacement drink backed by Steven Bartlett, has been rapped by the advertising watchdog for an “irresponsible” ad featuring Made In Chelsea star Spencer Matthews. The drinks firm, which is owned by French food giant Danone, paid for a video featuring Matthews to be circulated on Instagram and Youtube. Both adverts have been [...]
Huel scooped up by French food giant Danone Retail Huel, the meal-in-a-bottle brand backed by Steven Bartlett, is to be bought by French food giant Danone in a deal worth around €1bn, winning its British founder a £400m payout. The protein shake maker has agreed to a sale to the French consumer goods company as part of its pivot towards nutrition under its new chief [...]
Huel and Moneybox founders head to No 10 as Reeves courts scale-ups Entrepreneurship The bosses of Huel and Moneybox were among dozens of founders headed to No10 on Monday evening, as the government wooed scale-ups with a sweeping package of tax and investment reforms unveiled in the Budget. Rachel Reeves used the Downing Street reception to promote what she claimed was the most significant overhaul of entrepreneur incentives [...]
Dragons’ Den star Steven Bartlett quits Huel board February 4, 2025 Dragons’ Den star Steven Bartlett has stepped down as a director of nutrition brand Huel, it has been revealed. The celebrity entrepreneur, who has been a long-time investor in the company, had held the role since early 2021. However, a new filing with Companies House has confirmed the Diary of a CEO podcast host has [...]
Huel: Record sales as profit triples at brand backed by celebrities November 18, 2024 Huel, which counts the likes of Idris Elba, Steven Bartlett and Jonathan Ross among its investors, has reported record sales as a profit almost tripled during its latest financial year. The Hertfordshire-headquartered company, which is known for its vitamin-enriched food items, has reported a revenue of £214m for the 12 months to 31 July, 2024, up from the £184.5m [...]
Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned August 14, 2024 Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]
Protein Works: Sales and profit spike at challenger brand May 24, 2024 The company behind challenger brand Protein Works saw its sales and profits jump during its latest financial year.