Apple slammed for App Store violations in Fortnite case Tech A US federal judge has found Apple in a wilful violation of a court order requiring it to ease restrictions on app developers, marking a major development in the long-running legal battle with Fortnite creator, Epic Games. The ruling paves the way for the return of Fortnite to the iOS App Store in the US. [...]
Sony Music ramps up push into gaming Media Sony Music is doubling down on a push into gaming by embedding its music technology across the sector following a string of acquisitions it hopes will boost fan engagement and open new revenue streams for both the company and its artists. During its Immersive Tech Day in London on Tuesday, the digital entertainment giant showcased [...]
Unilever triples spend on video game ads to target younger audience Business Consumer goods giant Unilever is betting big on gaming to help it advertise to elusive younger audiences. The company, which owns a host of household name brands including Lynx and Dove, has poured money into its in-game advertising department over the past three years, tripling its spend since 2021. It now has a team of [...]
David Beckham’s esports group Guild to fight it out at Tekken May 16, 2024 The esports team co-owned by David Beckham will compete in the fighting game series Tekken for the first time, the company has announced.
Fortnite fined over £420m as video game makers face regulation December 20, 2022 Makers of videogame Fortnite have been fined a record $520m (£428m) by the US’s Federal Trade Commission (FTC). The fine is a two part penalty for Epic Games, the video game company behind Fortnite. The company was fined for tricking players into making in-game purchases and for storing children’s data without parental consent. The penalty [...]