Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag June 17, 2026 Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]
Brits urged to back UK pubs during World Cup amid booking surge June 16, 2026 Brits have been urged to support their World Cup team by getting down to the local pub amid a four-fold increase in bookings for England games. The UK hospitality sector is set for a 42 per cent sales boost across the group stages of the World Cup – with kick-off times in the US, Canada [...]
Can football conquer the US? Why culture is key this World Cup June 14, 2026 Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]
World Cup: Third of fan visas from non-European countries are being rejected June 11, 2026 A third of World Cup fan visas from non-European countries are being rejected with Iran and Senegal hit the hardest, research has found. The United States, which is hosting 78 of the World Cup’s 104 matches, has refused 74 per cent of visas from Senegalese applicants and 61 per cent of Iranian submissions. These are [...]
Where can I watch the Fifa World Cup from in London? June 8, 2026 Book your tables and pre-order those booze towers because the World Cup is here – for more than a month – and City AM has you covered. Here are the sport desk’s top nine non-traditional spots to enjoy the footie from. Brigadiers The City staple is an ideal place for those early 8pm kick-offs. Its [...]
Santander: Fans to spend thousands watching World Cup from Britain June 5, 2026 Santander have said to expect Brits to fork out thousands to watch the Fifa World Cup from afar this month. Research from the bank reveals that Brits will spend, on average, £630 on eating out and drinking over the 104-match tournament while it estimates over £200 will be spent on takeaways, the same on taxis, [...]
World Cup won’t boost US or European economies, experts warn June 2, 2026 The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]
England chiefs lay bare Fifa World Cup logistics schedule June 2, 2026 The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]
Iran and Russia to target Fifa World Cup, threat experts say May 29, 2026 Russia and Iran rogue actors will target the Fifa World Cup as part of an ongoing anti-US position, according to global threat intelligence experts. This year’s World Cup – taking place across the United States, Canada and Mexico – is likely to be subject to a number of acts of cyber terrorism, while the use [...]
World Cup can save British pubs from government uncertainty this summer May 28, 2026 When England kick off their World Cup campaign against Croatia next month, many will be watching from the comfort of pubs nationwide. While a 9pm kick-off means beer gardens might not be as sun-kissed as we’re used to, the tournament is set to be a significant opportunity for a hospitality sector that is in desperate [...]