Nutella owners plan $100m World Cup and Super Bowl marketing spree October 10, 2025 Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
Orlando: How theme park city is becoming sporting hotbed September 21, 2025 Bidding to host major sports tournaments is no mean feat but Orlando has managed to find itself in the middle of the scrum, they tell City AM. A football or rugby World Cup doesn’t come around too often. England last hosted the men’s Fifa World Cup in 1966 and is set to stage the women’s [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 August 20, 2025 Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]
Is director training the answer to football’s governance woes? July 31, 2025 A new study suggests reforming football governance by testing and training directors. But is the regulator capable, asks Ed Warner? Countless millions follow professional football in England, claiming allegiance to a favourite club whose fortunes are entwined daily with each individual’s emotions, their highs and lows in seemingly unavoidable synchronicity. Turns out these essential forces [...]
How sport could shape Xi Jinping’s next five-year China plan June 25, 2025 It doesn’t feel like that long ago when the world was captivated by 2,008 drummers from China opening the Beijing Olympic Games in perfect harmony. But that was a different China in a different era, and the Sleeping Dragon has been in something of a comatose state since due to a number of factors including [...]
Trump policies may betray spirit of football, fans say June 11, 2025 A fans’ group chief has warned that clipping the right to free speech by the Trump administration at the 2026 Fifa World Cup would be “a betrayal of the spirit of football”. The calls to resist curbing free speech comes as the US – which this week hosts the Club World Cup and next year [...]
Carlo Ancelotti becomes Brazil national football team manager May 12, 2025 Carlo Ancelotti has been announced as the manager of the Brazil football team, it was confirmed on Monday. The Brazilian Football Confederation (CBF) announced Ancelotti will become the next head coach of the Seleção, who have won the Fifa World Cup on five occasions, having concluded a successful stint with Real Madrid. The Italian has [...]
UK to host first Fifa World Cup since 1966 triumph April 3, 2025 The United Kingdom’s 2035 Fifa Women’s World Cup bid is the only “valid” application, according to Fifa. The organisation’s chief Gianni Infantino admitted at the Fifa Congress that it’s the “one valid bid” following the submission deadline. “I can confirm that we have received one bid for 2031, and one valid bid for 2035,” Infantino [...]
Starmer throws weight behind 2035 Fifa World Cup bid March 6, 2025 Prime Minister Keir Starmer has thrown his weight behind a United Kingdom bid for the 2035 Fifa Women’s World Cup. The bid would combine stadiums from England, Scotland, Wales and Northern Ireland and, if it is successful, would see the Home Nations host the showpiece women’s event for the first time ever. Starmer said the [...]
Trump: 2026 Fifa World Cup co-host Canada hits out at 51st State jibe February 27, 2025 The manager of America’s 2026 Fifa World Cup co-host Canada has hit out at President Donald Trump over claims The Great White North should be the US’ 51st State. Trump previously said: “If people wanted to play the game right, it would be 100% certain that they’d become a state.” Ontario Premier Doug Ford hit [...]