How Fevertree is taking on tap water to woo Gen-Z Hospitality The world’s biggest ginger beer producer is waging war on tap water. Fevertree, best known for its premium tonics, is urging customers to see its products as standalone soft drinks, rather than as mixers for the harder stuff. “Tap water is not a very appealing, aspirational alternative” to alcohol, says the drinks maker’s chief executive, [...]
Fevertree: £1m pay day for top boss after Molson Coors tie-up Retail The chief executive and co-founder of Fevertree has been rewarded with a pay packet of more than £1m after agreeing a “transformational” tie-up with Carling owner Molson Coors. Tim Warrillow, who set up the AIM-listed business with Charles Rolls more than 20 years ago, has taken home almost £1.1m for the company’s latest financial year. The [...]
Fever-Tree Drinks reports modest growth as US expansion offsets UK stagnation retail Following last year's growth, the US market overtook the UK as the company's largest single market with sales of £117m compared to £114.8m in the UK.