Meta, the parent company of Facebook, is reportedly gearing up to deploy a squadron of artificial intelligence-powered chatbots, each with their own distinctive personalities, in an effort to cling on to its users who have been dwindling lately.
Meta has been crafting prototypes for these chatbots, aptly named “personas”, the Financial Times reported today, citing sources familiar with the plans.
The launch of these chatbots is expected as early as next month, as the tech giant tries to keep pace with the AI frenzy that has engulfed Silicon Valley since OpenAI unveiled ChatGPT last year.
Recently Meta unveiled Llama 2, a large language model that can generate text and could power its new chatbots.
Meta’s new personas are designed to grab and hold the attention of its 4bn users, as competition with other social media platforms hots up.
Meta did not immediately respond to a request for comment on the report.