Made in Britain brand makes top 10
Britain’s reputation as a country of origin for branded goods ranks sixth in the world, according to research out today by brand consultants FutureBrand. The report examines the importance of the label Made In as a factor in influencing consumer perceptions. The UK performed particularly well in fashion, luxury and personal care where it ranked fourth, but less well in food and drink where it sits in seventh place. The US is ranked as the strongest country of origin.